Hi, I’m Aoife. A London girl with a very Irish name.

I decided 5 years ago to pursue a career improving people’s lives through creating excellent designs backed by science. These are some of them:

WEBSITE REDESIGN
STORE REDESIGN
CUSTOMER EXPERIENCE REDESIGN

At the heart of my work is making people happy.

If that’s lost, it’s a pointless exercise.

Get in touch

I bake cakes too, see more of this on my instagram.

View fullsize Wreath cake I made for Christmas lunch 🎄Four layers of marble cake filled with chocolate mascarpone filling and chantilly cream and covered with more chocolate mascarpone icing 🎅🏻
View fullsize just took me 3 weeks to post my birthday cake because I’m in so much denial about turning 28 :) And yes I did call myself queen, and in case you were wondering the other options were sugar pop princess, petal drop, buttercup and darling angel
View fullsize baked a tiramisu marble cake today and it was 10/10
View fullsize red velvet cupcakes and mini egg nyc cookies baked specially for my glossier sistas 🫶🏻🐣