myGlossier

A mobile application I designed to fix the thing I watched go wrong on every shift at the Glossier flagship store I worked at in Covent Garden.

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This is the first of 10 e-learning videos I created for SBS University to teach all 3,500 employees how to keep our customers satisfied.

Reviving the

customer experience at SBS

This case study shows you how I took ownership of Customer Satisfaction to push our NPS from +7 in 2024 to +38.2 in 2025 through a strategy which placed the customer’s needs at the centre.

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Homepage of Aife Bakery

B2C E-Commerce

Aife Bakery

Website Design

After running a bakery from my home for a couple of years, it became clear I needed to create a website to make it easier for my customers to purchase cakes. So, after learning the ropes of website design during my Human Computer Interaction Design MSc, I launched www.aifebakery.com.

I gathered feedback from current customers to understand their needs, and carried out a competitor analysis to understand what was performing well, but also what wasn’t. I photographed all site photos, and crafted branding guidelines to create a brand identity which appealed to my audience.

After launch, I gathered quantitative and qualitative feedback which showed an increase in profits along with strong positive customer reviews. The most common feedback was the ease of ordering a cake on the site, and being able to see exactly what was available at any time.

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