Hello! I’m Aoife
(pronounced e-fah).
I’m a UX Designer based in London with an MSc in Human-Computer Interaction Design and a BSc in Psychology.
For over a decade, I’ve studied human behaviour, and for the past 5 years, I’ve applied that knowledge to designing better experiences with technology.
I’m particularly drawn to beauty, home, fashion, wellness and lifestyle brands as they are areas I’m passionate about and explore both as a designer and a customer.
UX RESEARCH
Stuff I do a lot of:
CONTENT DESIGN
PROTOTYPING
COPYWRITING
SELECTED WORK
1
BEAUTY RETAIL
myGlossier
UX RESEARCH · UX DESIGN · PROTOTYPING · FIGMA
This project began after I had been working at Glossier’s flagship store for roughly a year, and had seen the same problem occurring more times than I could count.
I decided to take advantage of the opportunity to develop a solution following a UX process, and the outcome was certainly pleasing.
8
people tested
100+
customer quotes
12
main insights
35
customer interviews
2
FINANCIAL TECHNOLOGY
Reviving the customer experience at SBS
UX RESEARCH · UX DESIGN · PROTOTYPING · ADOBE CREATIVE SUITE
I had never worked in a corporate banking and finance setting before, and whilst it wasn’t a sector I was used to this project shows how I adapted and took ownership of the customer experience to help transform it in 18 months.
3,500
employees
+7 to +38.2
NPS increase in 1 year
8.1
average customer score
17
new CX focused topics to address
3
FOOD RETAIL
Aife bakery
UX RESEARCH · WEBSITE DESIGN · HTML, CSS, JAVASCRIPT · PROTOTYPING · CANVA PRO
I started selling baked goods from my home, but I needed a website. This case study shows the process of how I designed and built a website which meets the needs of those who will use it.
31
user interviews
COMING SOON
3
usability testing sessions
9/10
average customer score
82%
rise in sales