Hi! I’m Aoife (e-fah).
I’m a UX designer
who loves to find solutions for real people that make life easier,
but also that spark joy.
Keep scrolling to see what projects I’ve been working on recently :)
Recent projects
Beauty
UX DESIGN AND RESEARCH | COPY WRITING | MOBILE APPLICATION DEVELOPMENT
myGlossier
A mobile application I designed to fix the thing I watched go wrong on every shift at the Glossier flagship store I worked at in Covent Garden.
This is the first of 10 e-learning videos I created for SBS University to teach all 3,500 employees how to keep our customers satisfied.
B2B Financial technology
CAMPAIGN AND CONTENT
Reviving the customer experience
at SBS
SBS is a financial technology company selling banking and financial software solutions to banks and financial companies.
I was hired to lead the new Customer Satisfaction initiative at SBS because their Net Promoter Score which measures customer loyalty had been poor for the past 3 years and it was clear something needed to change.
This case study shows you how I took ownership of Customer Satisfaction to push our NPS from +7 in 2024 to +38.2 in 2025 through a strategy which placed the customer’s needs at the centre.
Homepage of Aife Bakery
B2C E-Commerce
web design | HTML ,CSS, Javascript | ux research and design| brand identity
Aife Bakery
Website Design
After running a bakery from my home for a couple of years, it became clear I needed to create a website to make it easier for my customers to purchase cakes. So, after learning the ropes of website design during my Human Computer Interaction Design MSc, I launched www.aifebakery.com.
I gathered feedback from current customers to understand their needs, and carried out a competitor analysis to understand what was performing well, but also what wasn’t. I photographed all site photos, and crafted branding guidelines to create a brand identity which appealed to my audience.
After launch, I gathered quantitative and qualitative feedback which showed an increase in profits along with strong positive customer reviews. The most common feedback was the ease of ordering a cake on the site, and being able to see exactly what was available at any time.