UX Designer

Hey, I’m Aoife!

I’m a Psychology BSc and Human-Computer Interaction Design MSc graduate who loves making things designed for humans.

I’m currently looking for my next role, check out my case studies.

P.s nothing makes me happier than custard creams, making people happy and you visiting my portfolio website. Also, if you can read this you have excellent vision, congratulations.

myGlossier

This one started when I got a job as a Sales Editor. This tells a story of how I discovered a problem and solved it with a mobile app.

read the myGlossier case study

my case studies

SBS

This one started when I landed an internship at SBS working on developing a brand new Customer Experience programme.

read the SBS case study

my expertise is in

user research

I start here so the solution is actually based on the user’s needs.

human-centred design

Whats the point in designing something if it’s not created with the user’s needs in mind? Everything UX, that’s my bread and butter.

accessibility and inclusive design

I always carry out an accessiblity evaluation using the latest WCAG guidelines so I know the solution is catered to everyone.

When I’m not designing experiences, I’m designing cakes.

If you want to see more where this came from, and even if you want a cake.

Find me at @aoifethebaker on Instagram.

Wreath cake I made for Christmas lunch 🎄Four layers of marble cake filled with chocolate mascarpone filling and chantilly cream and covered with more chocolate mascarpone icing 🎅🏻
just took me 3 weeks to post my birthday cake because I’m in so much denial about turning 28 :) And yes I did call myself queen, and in case you were wondering the other options were sugar pop princess, petal drop, buttercup and darling angel
baked a tiramisu marble cake today and it was 10/10
red velvet cupcakes and mini egg nyc cookies baked specially for my glossier sistas 🫶🏻🐣
If you live in and around the Enfield area and need a cake, I’m your girl 👩🏻‍🍳 www.aoifethebaker.com 🍰🎂🧁
White chocolate Lindt truffle cake 😍 Three layers of vanilla sponge sandwiched between and covered with white chocolate buttercream, dripped with white chocolate ganache and finished with white chocolate buttercream swirls, topped with golden snitch
kinder bueno ‘Millie’s style’ cookies fresh outta the oven 🍪 these ones are filled with chunks of dairy milk and topped with a kinder bar + like all my bakes these are also whipped up with 1/3 less sugar cause you’re just swe
she is beauty, she is grace, she is a vanilla cake filled with Lindt chocolate buttercream and topped with smarties buttons very meticulously placed x this cake is based on what my mum said she used to bake with her mum when she were a wee lil girl
BN biscuits are ❤️ so I put them in brownies and they are fecking phenomenal - available for postal order to anywhere in the uk via Instagram shop and www.aoifethebaker.com soon ! #bakery #brownies #bakersofinstagram
one of my favourite cake insides I’ve ever done (that sounds much dodgier than I wanted it to) - I will be taking orders for cakes like these at a price much much cheaper than the mainstreams VERY soon. I will have a page on my website where yo
really need to get some new backdrop that isn’t the garden fence but can you not tell I did photography AS level?? 🥸ANYWAY this slice pic had so much potential to be much bigger and impressive but I live with a family of hungry warthogs so dis
inspired by @levainbakery - it’s a big chunky boy 🍪 the og nyc cookie filled with dairy milk chunks then half dunked in biscoff white chocolate and sprinkled with biscoff crumb 🤌🏻 available for postal soon at 25 for 4 + free delivery to anyw
It’s Easter, egg-cellent 🐣 Blueberry sponge with blueberry jam and mascarpone icing decorated with buttercream sunflowers :) 🌻 💕❤️🍰
Didn’t wanna spend £100 on a birthday cake so made my own 😅 Neapolitan birthday cake 🍦 3 layers of chocolate, vanilla and strawberry brown sugar sponges decorated with vanilla buttercream, chocolate ganache drip, whipped cream piping ce
ommmgmmmmggggngn Victoria sponge muffins I’m a little obsessed #bakersofinstagram #victoriasponge #baking
Minnie Mouse 🐭 choc-chip vanilla cupcakes✨💗 - #minniemouse #disneycupcakes #baking #bakestagram #cupcakes
Cake baking therapy is defo a thing #nutella #cake #cakesofinstagram #coffeecake
A stack of old battered books… Made out of cake for my brother’s graduation ceremony at the kitchen table 😅👨‍🎓 #bookcake #graduationcake #bakery #bakersofinstagram #fondantcake
Naked Cadbury Drip cake 🍫 I am open for cake orders so send me a DM if you’re interested in one of these bad bois 🎂
vanilla & berries layer naked cake 🍰 🍓 🥰 #nakedcake #cake #cakesofinstagram #bake #bakersofinstagram

Do I sound like a good fit?

You know what to do, pop me over a message and I’ll respond within 24 hours.