Hi! I’m Aoife (e-fah).
Just a quick about me section, we’re busy people. For the longer version check out my resume.
30, currently living in North London.
Completed a BSc in Psychology and MSc in Human-Computer Interaction Design.
I thrive on creating experiences with human need at it’s core.
Fashion, beauty and wellness are my big 3.
(However, I am always open to new experiences, hence the fintech role.)
I love to think ‘outside the box’.
Ideas make the world go round → Reach me here: aoifeux@gmail.com.
Keep scrolling to see what projects I’ve been working on recently.
Recent projects
Beauty retail
UX DESIGN AND RESEARCH | COPY WRITING | MOBILE APPLICATION DEVELOPMENT
myGlossier
A mobile application I designed to fix the thing I watched go wrong on every shift at the Glossier flagship store I worked at in Covent Garden.
Example of an e-learning video I designed, including the voiceover recording.
B2B Financial technology
CAMPAIGN AND CONTENT
Reviving the customer experience
at SBS
I was hired to lead the new Customer Satisfaction initiative at SBS as their Net Promoter Score which measures customer loyalty wasn’t looking great. This case study shows you how I took ownership of this and transformed SBS from NPS +7 in 2024 to +38.2 in 2025.
Homepage of Aife Bakery
B2C E-Commerce
web design | HTML ,CSS, Javascript | ux research and design| brand identity
Aife Bakery
Website Design
After running a bakery from my home for a couple of years, it became clear I needed to create a website to make it easier for my customers to purchase cakes. So, after learning the ropes of website design during my Human Computer Interaction Design MSc, I launched www.aifebakery.com.
I gathered feedback from current customers to understand their needs, and carried out a competitor analysis to understand what was performing well, but also what wasn’t. I photographed all site photos, and crafted branding guidelines to create a brand identity which appealed to my audience.
After launch, I gathered quantitative and qualitative feedback which showed an increase in profits along with strong positive customer reviews. The most common feedback was the ease of ordering a cake on the site, and being able to see exactly what was available at any time.