Beauty retail
Introducing
myGlossier
Whilst working as a Sales Editor at the flagship store in Covent Garden, London I developed a mobile application called ‘myGlossier’ - aimed at revolutionising the customer experience in-store.
The outcome was incredibly positive - Employees said the application would reduce their stress levels and customers were keen to see the app rolled out to make their visits to store suited to their individual needs.
I used my skills in UX research and design, combined with my strong interest in the beauty sector to develop an app which kept inline with Glossier’s branding guidelines whilst keeping up to date with the latest trends in the beauty world.
Example of an e-learning video I designed, including the voiceover recording.
Financial technology B2B
copy writing | ux design | ux research | adobe premiere pro | Canva Pro
Reviving
the customer
experience
My workplace SBS introduced a new department called Customer Satisfaction in 2025, and hired me solely to steamroll this initiative across their entire workforce.
I spent 18 months developing an internal communication plan and then executing this through working closely with marketing and communication, legal, design and the SBS university.
This plan meant working on multiple projects at the same time, including the design of posters for global offices, creating the customer reference program and designing the internal website.
One of the most demanding projects however, was the creation of an E-Learning program to teach a customer-first mindset to 3,500 SBS employees.
This case study focuses on this and how we successfully boosted our NPS from +7 in 2024 to +38.2 in 2025!
Food retail
Aife Bakery
I redesgined my personal bakery website following an agile UX process, with the aim of boosting sales through making the website a more enjoyable experience.