who I am
what I do
my favourite brand of the month
SELECTED WORK
1
BEAUTY RETAIL
myGlossier
UX RESEARCH · UX DESIGN · PROTOTYPING · FIGMA · BRANDING
I began working at Glossier, Covent Garden in November of 2023 and quickly saw the same problems occurring on every shift. I decided to carry out my own UX project with the permission of my store managers to find a solution.
The solution was an in-store mobile application, and you can find out more about it through clicking the project link below.
8
people tested
100+
customer quotes
12
main insights
35
customer interviews
2
FINANCIAL TECHNOLOGY
Reviving the customer experience at SBS
UX RESEARCH · UX DESIGN · PROTOTYPING · COMMMUNICATION · MARKETING · BRANDING · ADOBE CREATIVE SUITE
I was hired as an intern, and very quickly became the lead of an entire Customer Satisfaction initiative aimed at improving the customer experience at SBS.
I created a communication plan, website, weekly social media content, e-learning, attended industry events and worked with teams across the globe from Noida, India to Madrid, Brussels, Lebanon and Paris.
3,500
employees
+7 to +38.2
NPS increase in 1 year
8.1
average customer score
17
new CX focused topics to address
3
BAKERY E-COMMERCE
Aife bakery
WEBSITE DESIGN · HTML, CSS, JAVASCRIPT · COMMUNICATION · CANVA PRO
What started as an instagram account to post my baked goods on became a home-run business, and I needed a better way to take orders which didn’t involve Instagram DMs.
I decided to craft my own website using my skills in HMTL, CSS and Javascript to create a website which fulfilled my business needs but also my customers. The result? Not quite Cedric Grolet yet, but watch this space!
31
user interviews
COMING SOON
3
usability testing sessions
9/10
average customer score
82%
rise in sales