Beauty
myGlossier
I leveraged my role as a Sales Editor at Glossier Covent Garden to translate real beauty customer pain points into a digital product experience. I authored all UX copy, the messaging hierarchy, and editorial content for a high-fidelity mobile app concept.
Financial technology
SBS E-Learning
I created a series of engaging, novel and educational videos for a global financial technology company in collaboration with the internal university to teach the importance of customer satisfaction to all employees.
*Currently underconstruction, launching 30/4/26
E-Commerce
Aife Bakery
I redesgined my personal bakery website following an agile UX process, with the aim of boosting sales through making the website a more enjoyable experience.