aífe bakery
website redesign
This case study utilises UX, UI, Information Architecture, Interaction Design, Adobe Photoshop, Figma, HTML, CSS and Javascript.
the project blurb
My role
To research, analyse, test, design and iterate.
The vision
Create an e-commerce website which is accessible, easy to use and an enjoyable experience for users. It should offer something different to other bakeries, and convince users the products are better than mainstream supermarkets.
Project goals
Understand the target users needs, preferences, behaviours and desires
Create a USP which encourages these customers to switch from supermarket baked goods
Ensure the UI/UX is accessible, easy to use and an enjoyable experience
Make use of branding and marketing tools to build customer retention
methods used
Competitor analysis, literature review, semi-structured interview, survey, usability testing, accessibility evaluation, affinity mapping, card sorting, personas, customer journeys, storyboarding, wireframes, iteration, branding guideline creation,
tools used
UX design principles, Figma, Adobe Photoshop, HTML, CSS, Javascript, empathy, social media platforms.
constraints
time
budget
recruitment
project team access
01. Outdated
branding and marketing guidelines
Why redesign?
02. Reduce friction
in the customer journey
03. Improve sales